India’s Outsourced Software Product Development (OSPD) exports market crossed the billion dollar mark in FY2011. Despite its small base, the OSPD market has consistently experienced double-digit growth rates over the last five years.

Key Highlights during 2012

• In FY2012, OSPD market is expected to grow faster than industry average at 17 per cent to cross USD 1.2 billion in exports
• OSPD players re-inventing themselves by offering consulting services around disruptive technologies and serving as extended marketing team for customers
• Top 4-5 players account for over 50 per cent of the market while the remaining 400-500 firms account for the rest
• Demand drivers : The rapid proliferation of cloud, mobile and social media technologies, strategic importance of mining customer data for differentiating market insights and the urgent need to focus on core business markets to tackle ever increasing competition